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Research papers

Insights On Auto-Pilot

Ever since the launch of ChatGPT in November 2022, there have been opinions ranging from AI resurrecting a new paradigm for market research. to replacing humans in research. We believed that the truth lays somewhere in the pragmatic middle; as data...

Catalogue: Asia Pacific 2023 - Innovation
Authors: Vidya Venugopalan, Sridhar Venkatasubramanian, Jayavel Sekar, Rahul Bhardwaj
Company: InsightGig
November 22, 2023
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Citation

Venugopalan, Venkatasubramanian, Sekar and Bhardwaj (2023a, November 22). Insights On Auto-Pilot. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/insights-on-auto-pilot


Research papers

Conducting representative online research

Conducting representative online market research requires three preconditions: high internet penetration among the survey population; a reliable sampling frame (e.g., an access panel); valid sampling (and weighting) procedures.Based on experiences...

Catalogue: ESOMAR Panel Research Conference 2005
Authors: Mads Stenbjerre, Jens N. Laugesen
April 17, 2005
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Citation

Stenbjerre and Laugesen (2005a, April 17). Conducting representative online research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/conducting-representative-online-research